Senior marketing expertise. Independent perspective.

I work with businesses that need clear direction, better structure, and stronger marketing decision-making.

As a marketing strategy consultant based in Montreal, I help organizations define their marketing approach, structure how it operates, and build the internal capability to execute it effectively.

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What sets my approach apart.

My work sits at the intersection of strategy, systems, and team development.

With experience building and running agencies, and teaching marketing in a business context, I bring a practical perspective on how marketing should function inside an organization.

The focus is not just on defining direction, but on making sure it can be executed, measured, and managed effectively.

Independent, decision-focused guidance

I don’t sell channels or services. My role is to help you decide:

  • Where to focus
  • How to allocate resources
  • Which partners or tools make sense

This ensures your marketing approach is shaped by your business—not by what someone is trying to sell.

Built from real-world experience

I’ve built and operated digital marketing agencies and worked directly with businesses across industries.

This experience informs how I approach:

  • Channel selection (organic vs paid)
  • Performance evaluation
  • Agency relationships
  • Internal team structure

The result is faster, more practical decision-making.

Systems, not just strategy

Many marketing challenges come from how things are set up and managed.

I help structure:

  • Tracking (GTM, GA4, pixels, events)
  • Reporting and performance frameworks
  • Tools and platforms
  • Workflows across teams and partners

This creates a marketing function that is easier to manage and more accountable.

Designed to build internal capability

The goal is not long-term dependency.

I work with your team to improve how marketing is understood, executed, and evaluated through advisory, training, and hands-on guidance.

This is especially valuable during:

  • Team growth or restructuring
  • Onboarding new hires
  • Increasing internal ownership of marketing
Book a discovery call