Marketing training services

Marketing evolves quickly—and many businesses struggle to keep their teams up to speed. My training services are designed to close knowledge gaps, strengthen skills, and build confidence across your organization.

As both a digital marketing practitioner and college instructor, I specialize in turning complex concepts into practical, actionable learning. Whether you need foundational training for non-marketers, advanced sessions for your marketing team, or tailored workshops built around your real business challenges, I’ll help your people grow stronger and more effective in their roles.

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Marketing fundamentals for business teams

Not everyone on your team is a marketer, but many need to understand the basics to succeed in their role. This training builds a solid foundation of marketing knowledge for business owners, managers, or cross-functional teams.

What this can include:

  • Core principles of marketing strategy and positioning
  • Understanding customer journeys and touchpoints
  • Practical examples of how marketing supports sales and business growth
  • Interactive Q&A sessions tailored to your team’s context
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Digital marketing deep dive

For teams who already have a foundation, these sessions explore the key channels, tools, and tactics driving today’s digital marketing landscape. Each deep dive is focused, hands-on, and designed to give participants practical skills they can apply immediately.

What this can include:

  • SEO, paid media, email marketing, and social strategy
  • Analytics and measurement fundamentals
  • Optimizing for AI-driven search & tools (ex. chat GPT)
  • Best practices for campaign setup and optimization
  • Case studies and exercises to reinforce learning
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Custom workshops & coaching

Every business faces unique challenges. My custom workshops and one-on-one coaching are designed around your specific needs, whether that’s refining your messaging, planning a campaign, or developing your team’s confidence in a new area.

What this can Include:

  • Tailored sessions focused on your business priorities
  • Collaborative problem-solving workshops
  • Individual coaching for leaders or marketers
  • Flexible format: in-person or virtual delivery
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Applied learning sessions

Training doesn’t have to be abstract. These sessions combine real projects with guided learning, so your team develops skills while actively working on your campaigns. It’s training with immediate business impact.

What this can Include:

  • Live campaign planning and execution under guidance
  • Building deliverables (ads, content, landing pages) during training
  • Immediate feedback and optimization in real time
  • A dual outcome: new skills and completed projects
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