Marketing Strategy Services

Strong marketing starts with clarity. Whether you need a trusted review of your current efforts, a detailed roadmap for a new initiative, or ongoing support to keep your strategy on track, I provide independent guidance shaped by years in the agency world. My role is to help you make confident, informed decisions—without the bias of an agency trying to sell you its own services.

Together, we’ll focus on what matters most: aligning your marketing with business goals, uncovering opportunities, and giving you a clear path forward.

Strategy blueprint

Every organization faces unique challenges—sometimes it’s simply a need for a trusted audit of existing marketing efforts, other times it’s a full-scale strategy for a major launch or growth initiative. My role is to provide clarity at any stage.

For smaller needs, that might mean an independent review of your current activities, highlighting what’s working and where to adjust. For larger projects, I collaborate with your team through a structured discovery process, developing a comprehensive strategy that aligns with your business goals. In every case, you can expect clear communication, practical recommendations, and a roadmap that’s actionable and tailored to your priorities.

Possible Deliverables Include:

• Independent review of current marketing activities with actionable feedback

• Assessment of strengths, gaps, and opportunities in your marketing approach

• Short-term roadmap for immediate improvements or next steps

• Comprehensive strategy for launches, campaigns, or multi-phase initiatives

• Discovery sessions with your team to understand goals, challenges, and business context

• Prioritized action plan aligned with business objectives and measurable outcomes

• Recommendations for tools, channels, or tactics that fit your budget and resources

Agency evaluation & selection

Choosing the right agency partner can be difficult—especially when every agency wants to sell their own services. With over 15 years of experience running an agency, I know the right questions to ask, the common pitfalls to avoid, and how to spot the right fit for your needs. I provide an independent assessment of potential partners and guide you through the selection process so you can make a confident, informed choice.

What this can look like:

• Identifying and shortlisting potential partners
• Reviewing proposals and comparing capabilities
• Interviewing agencies with the right set of questions
• Objective recommendations based on your goals and culture fit

Ongoing retainer support

A strategy is only valuable if it evolves with your business. That’s why I offer retainer-based advisory support, providing consistent check-ins, feedback, and adjustments to ensure your marketing stays on track. Think of it as having a strategic partner who knows your business, available when you need objective advice.

What this can include:

• Regular progress reviews and reporting
• Guidance on new opportunities, tools, or tactics
• Support adapting plans as market conditions or priorities shift
• A sounding board for leadership and marketing teams