Marketing training for business teams
I deliver hands-on training that helps teams understand channels, evaluate performance, and make better decisions. This includes everything from organic vs paid strategy to SEO, LinkedIn, and how to interpret marketing metrics and reporting.
This approach is shaped by:
- Building and running digital marketing agencies
- Hiring and training teams in real business environments
- Teaching business and marketing to business students
Most valuable at key moments:
- Onboarding new hires
- Team restructuring or growth
- Improving how you work with agencies
- Strengthening internal capability
Featured workshop: LinkedIn for professionals
A focused session on LinkedIn for business development.
Training Packages
Marketing fundamentals workshop
For teams that need a foundation
Best for:
- Business owners
- Leadership teams
- Non-marketing roles
Focus:
- How marketing fits into the business
- Organic vs paid channels
- Customer journey and funnel basics
- How to evaluate results and performance
Format:
Half-day or full-day workshop
Ideal for aligning teams and building a shared understanding
Digital marketing deep dive
For teams already active in marketing
Best for:
- In-house marketing teams
- Teams working with agencies
- Growing businesses looking to improve performance
Focus:
- SEO, paid media, and content strategy
- LinkedIn and digital presence
- How Google Ads and Meta actually work
- Analytics, reporting, and performance evaluation
- LLM / AI search considerations
Format:
Half-day, full-day, or multi-session
Ideal for improving performance and decision-making
Applied training (work on your marketing)
Training built directly into your campaigns and initiatives
Best for:
- Teams actively running marketing
- Businesses launching or improving campaigns
Focus:
- Working on real campaigns during sessions
- Building ads, content, and landing pages
- Reviewing current performance
- Improving tracking and reporting
Format:
Multi-session or working sessions
Ideal for combining training with immediate business impact
Custom workshops & team development
For more specific needs, training can be built around your situation.
Common use cases:
- Onboarding new marketing hires
- Team restructuring or role changes
- Leadership alignment
- Preparing for a new initiative or campaign
Sessions can be tailored to your team, your tools, and your current marketing setup.
What This Training Covers
Depending on your needs, sessions can include:
- Organic vs paid strategy
- SEO and content fundamentals
- LinkedIn and digital presence
- Google Ads and Meta fundamentals
- LLM / AI search considerations
- Marketing metrics and reporting
- How to read and evaluate performance
- How to work effectively with agencies
Quebec training eligibility
In Quebec, many businesses allocate budget to employee training through the Loi du 1%.
Training may be eligible under this program, which can help offset the cost of workshops and team development.
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