LinkedIn workshop for professionals & teams
LinkedIn is one of the most underutilized marketing channels—especially for professional services, leadership teams, and B2B organizations.
Most people are active on the platform, but few use it with a clear strategy.
This workshop is designed to change that.
I help individuals and teams understand how LinkedIn actually works, how to position themselves effectively, and how to build a consistent presence that supports business development, hiring, and brand visibility.
What this workshop covers
1. Positioning & profile optimization
- How to position yourself on LinkedIn (beyond your job title)
- Writing a profile that reflects your expertise and role
- Aligning personal presence with your business or organization
- Common mistakes and how to fix them
2. Building a consistent presence
- What to post and why
- How often to post and how to stay consistent
- Types of content that perform (insight, opinion, experience)
- Balancing personal and professional voice
3. How the LinkedIn algorithm works
- What drives visibility and reach
- How engagement actually works
- Timing, format, and distribution
- Why some posts perform and others don’t
4. Personal vs company pages
- When to focus on personal profiles vs company pages
- How to align both for better results
- The role of leadership visibility
- Practical ways to activate your team
5. Using LinkedIn for business development
- Turning content into conversations
- How to engage with your network effectively
- Building inbound opportunities
- Supporting sales without being overly promotional
6. Webinars & campaigns
- Using LinkedIn to promote events and webinars
- Structuring simple campaigns
- Driving registrations and follow-up
- Connecting content with broader marketing efforts
Who this is for
- Professional services firms (finance, legal, consulting)
- Leadership teams and business owners
- Sales and business development teams
- Employees expected to represent the company online
Format
- Half-day or full-day workshop
- In-person or virtual
- Can be delivered to individuals or teams
Sessions can be tailored to your industry, team structure, and current LinkedIn activity.
What you’ll walk away with
A clearer positioning on LinkedIn
A structured approach to content
A better understanding of how the platform works
Practical action items that can be applied immediately
Greater confidence in using LinkedIn professionally
Custom Workshop Summary (Delivered After the Session)
Custom summary typically includes:
Refined positioning and profile direction
Content themes and posting approach
Practical guidelines for building a presence
Notes and examples discussed during the session
Suggested next steps for your team
Book a discovery call
If you’re looking to build a stronger LinkedIn presence individually or as a team, we can define the right workshop format for your needs.
Quebec training eligibility
In Quebec, many businesses allocate budget to employee training through the Loi du 1%.
Training may be eligible under this program, which can help offset the cost of workshops and team development.
Start the conversation