{"id":2988,"date":"2026-03-26T11:35:46","date_gmt":"2026-03-26T15:35:46","guid":{"rendered":"https:\/\/ryanhayesmarketing.com\/linkedin-workshop-for-professionals-teams\/"},"modified":"2026-03-31T15:20:35","modified_gmt":"2026-03-31T19:20:35","slug":"formation-linkedin-pour-professionnels-et-equipes","status":"publish","type":"page","link":"https:\/\/ryanhayesmarketing.com\/fr\/formation-linkedin-pour-professionnels-et-equipes\/","title":{"rendered":"Formation LinkedIn pour professionnels et \u00e9quipes"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; specialty_columns=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb max_width_tablet=\u00a0\u00bb768px\u00a0\u00bb max_width_phone=\u00a0\u00bb768px\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1>Formation LinkedIn pour professionnels et \u00e9quipes<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>LinkedIn est l\u2019un des canaux marketing les plus sous-utilis\u00e9s, particuli\u00e8rement pour les services professionnels, les \u00e9quipes de direction et les organisations B2B.<\/p>\n<p>La plupart des gens sont actifs sur la plateforme, mais peu l\u2019utilisent avec une strat\u00e9gie claire.<\/p>\n<p>Cet atelier est con\u00e7u pour changer cela.<\/p>\n<p>J\u2019aide les individus et les \u00e9quipes \u00e0 comprendre comment LinkedIn fonctionne r\u00e9ellement, comment bien se positionner et comment b\u00e2tir une pr\u00e9sence coh\u00e9rente qui soutient le d\u00e9veloppement des affaires, le recrutement et la visibilit\u00e9 de la marque.<\/p>\n<p data-start=\"420\" data-end=\"559\">\u200b<\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=\u00a0\u00bb4.27.5&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb60px||50px||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bboverflow:visible;||align-items:center;\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb max_width_tablet=\u00a0\u00bb768px\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Contenu de l\u2019atelier<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; 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Positionnement et optimisation du profil\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/ryanhayesmarketing.com\/fr\/\u00a0\u00bb admin_label=\u00a0\u00bb1. Positionnement et optimisation du profil\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb button_custom_margin=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding=\u00a0\u00bb|||0px|false|false\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb max_width=\u00a0\u00bb545px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb30px|40px|30px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bboff|||15px|15px\u00a0\u00bb border_width_top=\u00a0\u00bb8px\u00a0\u00bb border_color_top=\u00a0\u00bb#0d9dda\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; global_colors_info=\u00a0\u00bb{%22gcid-heading-color%22:%91%22button_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n<ul data-start=\"1012\" data-end=\"1242\">\n<li data-section-id=\"p0mord\" data-start=\"136\" data-end=\"203\">Comment se positionner sur LinkedIn (au-del\u00e0 du titre de poste)<\/li>\n<li data-section-id=\"cd8ye5\" data-start=\"204\" data-end=\"267\">R\u00e9diger un profil qui refl\u00e8te votre expertise et votre r\u00f4le<\/li>\n<li data-section-id=\"xaxay8\" data-start=\"268\" data-end=\"344\">Aligner votre pr\u00e9sence personnelle avec votre entreprise ou organisation<\/li>\n<li data-section-id=\"fhv4v5\" data-start=\"345\" data-end=\"391\">Erreurs fr\u00e9quentes et comment les corriger<\/li>\n<\/ul>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_cta title=\u00a0\u00bb2. D\u00e9velopper une pr\u00e9sence coh\u00e9rente\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/ryanhayesmarketing.com\/fr\/\u00a0\u00bb admin_label=\u00a0\u00bb2. D\u00e9velopper une pr\u00e9sence coh\u00e9rente\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb button_custom_margin=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding=\u00a0\u00bb|||0px|false|false\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb max_width=\u00a0\u00bb545px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb380px\u00a0\u00bb min_height_tablet=\u00a0\u00bb380px\u00a0\u00bb min_height_phone=\u00a0\u00bb380px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb30px|40px|30px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bboff|||15px|15px\u00a0\u00bb border_width_top=\u00a0\u00bb8px\u00a0\u00bb border_color_top=\u00a0\u00bb#0d9dda\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; global_colors_info=\u00a0\u00bb{%22gcid-heading-color%22:%91%22button_text_color%22,%22header_text_color%22,%22button_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n<ul>\n<li data-section-id=\"1fqbdf8\" data-start=\"441\" data-end=\"469\">Quoi publier et pourquoi<\/li>\n<li data-section-id=\"15evlna\" data-start=\"470\" data-end=\"527\">\u00c0 quelle fr\u00e9quence publier et comment rester constant<\/li>\n<li data-section-id=\"x2q0no\" data-start=\"528\" data-end=\"593\">Types de contenu performants (r\u00e9flexion, opinion, exp\u00e9rience)<\/li>\n<li data-section-id=\"kqcedn\" data-start=\"594\" data-end=\"654\">Trouver l\u2019\u00e9quilibre entre ton personnel et professionnel<\/li>\n<\/ul>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_cta title=\u00a0\u00bb3. Fonctionnement de l\u2019algorithme LinkedIn\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/ryanhayesmarketing.com\/fr\/\u00a0\u00bb admin_label=\u00a0\u00bb3. Fonctionnement de l\u2019algorithme LinkedIn\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb button_custom_margin=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding=\u00a0\u00bb|||0px|false|false\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb max_width=\u00a0\u00bb545px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb380px\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb30px|40px|30px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bboff|||15px|15px\u00a0\u00bb border_width_top=\u00a0\u00bb8px\u00a0\u00bb border_color_top=\u00a0\u00bb#0d9dda\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; global_colors_info=\u00a0\u00bb{%22gcid-heading-color%22:%91%22button_text_color%22,%22header_text_color%22,%22button_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n<ul>\n<li data-section-id=\"19bxnxg\" data-start=\"710\" data-end=\"757\">Ce qui influence la visibilit\u00e9 et la port\u00e9e<\/li>\n<li data-section-id=\"rpozex\" data-start=\"758\" data-end=\"804\">Comment fonctionne r\u00e9ellement l\u2019engagement<\/li>\n<li data-section-id=\"10h4i0m\" data-start=\"805\" data-end=\"837\">Timing, formats et diffusion<\/li>\n<li data-section-id=\"uj1utx\" data-start=\"838\" data-end=\"895\">Pourquoi certains contenus performent et d\u2019autres non<\/li>\n<\/ul>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_cta title=\u00a0\u00bb4. Profils personnels vs pages entreprise\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/ryanhayesmarketing.com\/fr\/\u00a0\u00bb admin_label=\u00a0\u00bb4. Profils personnels vs pages entreprise\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb button_custom_margin=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding=\u00a0\u00bb|||0px|false|false\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb max_width=\u00a0\u00bb545px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb390px\u00a0\u00bb min_height_tablet=\u00a0\u00bbauto\u00a0\u00bb min_height_phone=\u00a0\u00bbauto\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb30px|40px|30px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bboff|||15px|15px\u00a0\u00bb border_width_top=\u00a0\u00bb8px\u00a0\u00bb border_color_top=\u00a0\u00bb#0d9dda\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; global_colors_info=\u00a0\u00bb{%22gcid-heading-color%22:%91%22button_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n<ul>\n<li data-section-id=\"h2h9ek\" data-start=\"950\" data-end=\"1018\">Quand privil\u00e9gier les profils personnels ou les pages entreprise<\/li>\n<li data-section-id=\"vml5zx\" data-start=\"1019\" data-end=\"1075\">Comment aligner les deux pour de meilleurs r\u00e9sultats<\/li>\n<li data-section-id=\"1iuutfe\" data-start=\"1076\" data-end=\"1119\">Le r\u00f4le de la visibilit\u00e9 des dirigeants<\/li>\n<li data-section-id=\"ajo6ya\" data-start=\"1120\" data-end=\"1162\">Moyens concrets d\u2019activer votre \u00e9quipe<\/li>\n<\/ul>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_cta title=\u00a0\u00bb5. Utiliser LinkedIn pour le d\u00e9veloppement des affaires\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/ryanhayesmarketing.com\/fr\/\u00a0\u00bb admin_label=\u00a0\u00bb5. Utiliser LinkedIn pour le d\u00e9veloppement des affaires\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb button_custom_margin=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding=\u00a0\u00bb|||0px|false|false\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb max_width=\u00a0\u00bb545px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb30px|40px|30px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bboff|||15px|15px\u00a0\u00bb border_width_top=\u00a0\u00bb8px\u00a0\u00bb border_color_top=\u00a0\u00bb#0d9dda\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; global_colors_info=\u00a0\u00bb{%22gcid-heading-color%22:%91%22button_text_color%22,%22header_text_color%22,%22button_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n<ul>\n<li data-section-id=\"15dhthj\" data-start=\"1231\" data-end=\"1274\">Transformer le contenu en conversations<\/li>\n<li data-section-id=\"e1wdnd\" data-start=\"1275\" data-end=\"1319\">Interagir efficacement avec votre r\u00e9seau<\/li>\n<li data-section-id=\"1hewnos\" data-start=\"1320\" data-end=\"1358\">G\u00e9n\u00e9rer des opportunit\u00e9s entrantes<\/li>\n<li data-section-id=\"1sgstfv\" data-start=\"1359\" data-end=\"1410\">Soutenir les ventes sans \u00eatre trop promotionnel<\/li>\n<\/ul>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_cta title=\u00a0\u00bb6. Webinaires et campagnes\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/ryanhayesmarketing.com\/fr\/\u00a0\u00bb admin_label=\u00a0\u00bb6. Webinaires et campagnes\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font_size=\u00a0\u00bb16px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb use_background_color=\u00a0\u00bboff\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb14px\u00a0\u00bb button_text_color=\u00a0\u00bbgcid-heading-color\u00a0\u00bb button_bg_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_use_icon=\u00a0\u00bboff\u00a0\u00bb button_custom_margin=\u00a0\u00bb|||0px|false|false\u00a0\u00bb button_custom_padding=\u00a0\u00bb|||0px|false|false\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb max_width=\u00a0\u00bb545px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb390px\u00a0\u00bb min_height_tablet=\u00a0\u00bb380px\u00a0\u00bb min_height_phone=\u00a0\u00bb380px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb30px|40px|30px|40px|true|true\u00a0\u00bb border_radii=\u00a0\u00bboff|||15px|15px\u00a0\u00bb border_width_top=\u00a0\u00bb8px\u00a0\u00bb border_color_top=\u00a0\u00bb#0d9dda\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset1&Prime; global_colors_info=\u00a0\u00bb{%22gcid-heading-color%22:%91%22button_text_color%22,%22header_text_color%22,%22button_text_color%22,%22header_text_color%22%93}\u00a0\u00bb]<\/p>\n<ul>\n<li data-section-id=\"tzuv0j\" data-start=\"1450\" data-end=\"1516\">Utiliser LinkedIn pour promouvoir des \u00e9v\u00e9nements et webinaires<\/li>\n<li data-section-id=\"14szqkh\" data-start=\"1517\" data-end=\"1553\">Structurer des campagnes simples<\/li>\n<li data-section-id=\"ypb7fg\" data-start=\"1554\" data-end=\"1602\">G\u00e9n\u00e9rer des inscriptions et assurer le suivi<\/li>\n<li data-section-id=\"7n8gnh\" data-start=\"1603\" data-end=\"1653\">Relier le contenu aux autres actions marketing<\/li>\n<\/ul>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F5F7FA\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb max_width=\u00a0\u00bb1100px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb max_width_tablet=\u00a0\u00bb768px\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Pour qui cet atelier s\u2019adresse<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul>\n<li>Firmes de services professionnels (finance, juridique, conseil)<\/li>\n<li>\u00c9quipes de direction et propri\u00e9taires d\u2019entreprise<\/li>\n<li>\u00c9quipes de vente et de d\u00e9veloppement des affaires<\/li>\n<li>Employ\u00e9s appel\u00e9s \u00e0 repr\u00e9senter l\u2019entreprise en ligne<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb max_width_tablet=\u00a0\u00bb768px\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Format<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<ul data-start=\"2621\" data-end=\"2724\">\n<li data-section-id=\"19s670\" data-start=\"368\" data-end=\"424\">Atelier d\u2019une demi-journ\u00e9e ou d\u2019une journ\u00e9e compl\u00e8te<\/li>\n<li data-section-id=\"hwr7q5\" data-start=\"425\" data-end=\"456\">En pr\u00e9sentiel ou \u00e0 distance<\/li>\n<li data-section-id=\"1sz2im9\" data-start=\"457\" data-end=\"501\">Offert en format individuel ou en \u00e9quipe<\/li>\n<\/ul>\n<p data-start=\"2726\" data-end=\"2815\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><em>Les s\u00e9ances peuvent \u00eatre adapt\u00e9es \u00e0 votre industrie, \u00e0 la structure de votre \u00e9quipe et \u00e0 votre utilisation actuelle de LinkedIn.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb admin_label=\u00a0\u00bbWho This Is For\u00a0\u00bb module_id=\u00a0\u00bbdive\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb20px||60px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||54px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||40px||false|false\u00a0\u00bb da_popup_slug=\u00a0\u00bblearn-more\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bboverflow:visible;||align-items:center;\u00a0\u00bb border_radii=\u00a0\u00bbon|10px|10px|10px|10px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbWhat you\u2019ll walk away with\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb max_width=\u00a0\u00bb768px\u00a0\u00bb max_width_tablet=\u00a0\u00bb768px\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb32px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2>Ce que vous en retirerez<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb868px\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb30px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Un positionnement plus clair sur LinkedIn<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_position=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb868px\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Une approche structur\u00e9e du contenu<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_position=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb868px\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>A better understanding of how the platform works<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_position=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb868px\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Practical action items that can be applied immediately<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_position=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbDivider\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb868px\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Greater confidence in using LinkedIn professionally<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_position=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbDivider\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb868px\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb10px||||false|false\u00a0\u00bb ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Custom Workshop Summary (Delivered After the Session)<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_position=\u00a0\u00bbcenter\u00a0\u00bb admin_label=\u00a0\u00bbDivider\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb21px\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb header_5_font=\u00a0\u00bb|600|||on||||\u00a0\u00bb header_6_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_6_font_size=\u00a0\u00bb15px\u00a0\u00bb header_6_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb868px\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb5px||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h5>Custom summary typically includes:<\/h5>\n<h6>Refined positioning and profile direction<br \/>Content themes and posting approach<br \/>Practical guidelines for building a presence<br \/>Notes and examples discussed during the session<br \/>Suggested next steps for your team<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb ul_font_size=\u00a0\u00bb18px\u00a0\u00bb ul_line_height=\u00a0\u00bb2.5em\u00a0\u00bb header_4_font_size=\u00a0\u00bb20px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.2em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb868px\u00a0\u00bb width_tablet=\u00a0\u00bb868px\u00a0\u00bb width_phone=\u00a0\u00bbauto\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb ul_line_height_tablet=\u00a0\u00bb2.5em\u00a0\u00bb ul_line_height_phone=\u00a0\u00bb1.8em\u00a0\u00bb ul_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_4_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_4_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb header_4_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p data-start=\"3635\" data-end=\"3725\">In Quebec, many businesses allocate budget to employee training through the <strong data-start=\"3711\" data-end=\"3724\">Loi du 1%<\/strong>.<\/p>\n<p data-start=\"3727\" data-end=\"3837\">Training may be eligible under this program, which can help offset the cost of workshops and team development.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/ryanhayesmarketing.com\/fr\/linkedin-workshop-for-professionals-teams\/?consolto-start=scheduling&#038;consolto-agent-id=695d35f17893b17c08ed4a67&Prime; 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_module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#032D60&Prime; header_2_font_size=\u00a0\u00bb30px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb34px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Have questions or want to explore working together? 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particuli\u00e8rement pour les services professionnels, les \u00e9quipes de direction et les organisations B2B. La plupart des gens sont actifs sur la plateforme, mais peu l\u2019utilisent avec une strat\u00e9gie claire. Cet atelier est con\u00e7u pour changer cela. J\u2019aide les individus et les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2988","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formation LinkedIn pour professionnels et \u00e9quipes - Ryan Hayes Marketing Consultant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ryanhayesmarketing.com\/fr\/formation-linkedin-pour-professionnels-et-equipes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation LinkedIn pour professionnels et \u00e9quipes - Ryan Hayes Marketing Consultant\" \/>\n<meta property=\"og:description\" content=\"Formation LinkedIn pour professionnels et \u00e9quipesLinkedIn est l\u2019un des canaux marketing les plus sous-utilis\u00e9s, particuli\u00e8rement pour les services professionnels, les \u00e9quipes de direction et les organisations B2B. 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