Marketing consulting & systems

Tools, tracking, workflows, and partners. Designed to perform in real business conditions.

I work with businesses to design and implenent high performing marketing systems: the tools you use, how performance is tracked, how teams and partners are coordinated, and how decisions are made.

This approach is shaped by experience on both sides, building and running digital marketing agencies, and working directly with businesses to structure their internal marketing function.

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Marketing systems & operations

How your marketing operates in practice: tools, tracking, workflows, and reporting

  • Tools & platforms
    Analytics, CRM, and marketing stack selection
  • Workflows & team structure
    Roles, responsibilities, and execution processes
  • Agency & partner management
    Selection, oversight, and performance accountability
  • Tracking & data
    GA4, GTM, pixels, event tracking, and conversion attribution
  • Audience & segmentation
    Remarketing, audience structure, and targeting logic
  • Reporting & performance
    KPI definition, dashboards, and performance interpretation
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Ongoing advisory & leadership support

Not every business needs a full-time marketing executive, but most benefit from consistent access to senior-level guidance.

I work with you on an ongoing basis to bring structure and continuity to your marketing as the business evolves.

This includes:

  • Prioritizing initiatives and allocating budget effectively
  • Evaluating tools, partners, and opportunities
  • Guiding internal teams and external agencies
  • Maintaining alignment as priorities shift

How it works:
Structured as a monthly advisory engagement or fractional leadership role, depending on your needs. Regular check-ins, ongoing feedback, and direct access when decisions need to be made.

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Agency evaluation & selection

Choosing and managing agencies is one of the most common points of friction in marketing.

I bring an inside perspective from building and working with agencies to ensure the right partners are selected, structured, and held accountable.

This includes:

  • Identifying the right type of partner for your needs
  • Reviewing and comparing proposals
  • Structuring roles, expectations, and scope
  • Assessing performance objectively
  • Improving how agencies are managed over time

The goal is not just to choose an agency, but to ensure the relationship is aligned, effective, and delivering measurable value.

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Team growth & hiring support

As your business grows, the question often becomes: Who should we hire next? I provide independent guidance to help you identify the right role, skillset, and timing for your next marketing hire. With years of experience building teams inside agencies and businesses, I can help you avoid costly mis-hires and set your team up for success.

This can include:

  • Assessing current team strengths and gaps
  • Recommending the next key role to support growth
  • Supporting job description development and interview process
  • Acting as a sounding board during candidate evaluation
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